The data-center boom is becoming a real estate story.
Roughly $800 billion in projected global capital spending this year
must find a scarce combination of power, fiber, land, water, and
public consent. NAR's new report helps explain who may benefit and
why the local results can differ sharply.
A computing race has become a contest for physical capacity.
PwC estimates that annual global data-center capital spending will
reach roughly $800 billion in 2026. That figure includes far more
than buildings: servers, networking equipment, cooling systems,
substations, and power infrastructure all share the bill.
The appetite is being driven by cloud computing and artificial
intelligence, but the limiting factors are stubbornly physical.
Lawrence Berkeley National Laboratory projects that data centers
could consume as much as 11.8% of U.S. electricity by 2030. The
industry can order chips quickly; new generation and transmission
generally keep a more patient calendar.
A data center is often a power project wearing a real estate address.
Capital
The spend reaches well beyond the shell.
A modern campus requires land, construction, specialized mechanical
systems, computing equipment, fiber, and often major utility
upgrades. Company capital-expenditure headlines and direct building
costs therefore describe related, but different, pools of money.
Electricity
Power availability can decide the address.
California data centers represented about 1,000 megawatts, or 2%
of California ISO peak demand, in early 2026. The California Energy
Commission projects 4,500 megawatts, or 9% of peak demand, by 2040.
Local Debate
The benefits and burdens arrive together.
Communities weigh investment, tax revenue, and construction work
against electricity and water demand, generator emissions, noise,
land use, and the risk that infrastructure costs reach ordinary
utility customers.
The Benefits
Investment, tax revenue, and a new class of commercial demand.
Data centers provide the infrastructure behind cloud services,
streaming, digital commerce, scientific computing, and AI. Building
that capacity creates substantial construction activity and can add
a durable source of local property and equipment-tax revenue.
The upside can be meaningful. The U.S. Department of Energy reports
that Virginia's data-center industry supports 74,000 jobs and
contributes $9.1 billion annually to the state economy. That industry
includes data-center construction and operations as well as suppliers
and related economic activity. Loudoun County, which has more data
centers than any other U.S. county in NAR's report, collected more
than $875 million in data-center tax revenue in one year. These are
figures from areas with many operating facilities, not the expected
impact of any single proposed project.
The Concerns
Power, water, emissions, noise, and who pays for the upgrades.
NAR's survey puts numbers behind the public debate. Energy costs were
cited as a client concern by 61% of respondents, followed by water use
at 56%, environmental contamination at 43%, and changes to the nearby
landscape at 32%.
Backup generators can add emissions and testing noise. Cooling can
require substantial water or electricity, depending on the system.
Grid upgrades can improve capacity, but the allocation of their cost
is a central policy question. Finally, construction payrolls are much
larger than the permanent operating staff at many facilities.
Getting One Built
The development path has five demanding gates.
1. Control a viable site
The land must support a large, secure building with dependable
fiber routes, equipment yards, cooling, backup power, and access
for construction and operations. A customer or credible demand
plan must justify the scale.
2. Secure utility capacity
The developer submits a large-load request and the utility studies
available capacity, interconnection, substations, transmission,
timing, and upgrade costs. In practice, this can be the project's
decisive gate: entitled land without deliverable power is still
entitled land without a data center.
3. Complete land-use and environmental review
Cities and counties address zoning, building permits, water,
traffic, and site design. California Environmental Quality Act
review may examine energy use, noise, air emissions, water demand,
ecological effects, and mitigation measures.
4. Permit backup generation and related infrastructure
Local air districts regulate diesel backup generators. Certain
projects with 50 to 100 megawatts of thermal generation may use
the California Energy Commission's Small Power Plant Exemption
review; larger generation can require a state certification path.
5. Finance, build, energize, and commission
Construction can proceed only when the site, customer, capital,
utility schedule, equipment supply, and permits agree with one
another. Testing the electrical, cooling, safety, and computing
systems precedes full operation.
What NAR Found
Commercial effects were clearer than residential effects.
NAR compared 3,222 counties and surveyed 2,357 real estate
professionals, including 885 in markets with a facility operating
or under development. It mapped 1,474 facilities across only 251
counties; the 10 largest clusters of data centers held 42% of the
total.
Of the real estate professionals surveyed, 50% said the presence of
data centers had a positive effect on nearby commercial property
values. Separately, 42% said data centers increased demand for nearby
commercial space. When asked which property types received more
interest, 58% selected industrial property and 38% selected land.
Those results fit an infrastructure project that consumes land,
construction services, equipment, and utility capacity.
Residential Values
Do data centers raise nearby home values?
The survey was nearly even: 25% perceived a positive effect and 22%
perceived a negative one. Nearly one-third were unsure. The balanced response suggests that
distance, visibility, noise, construction, and neighborhood context
matter more to a house than a countywide facility count.
Residential Demand
Does residential demand increase?
Not consistently. 19% reported higher demand and 26%
reported lower demand. The survey therefore leaned modestly negative even as
the strongest data-center counties recorded higher home values and
faster long-term appreciation.
Electricity Rates
Do larger clusters mean faster electricity-rate growth?
The relationship was not that simple. Residential rates rose 21.4%
in counties with large clusters and 15.7% in counties without a facility, while
counties with one or two centers rose 22.9%. The pattern is not
linear, and the study does not attribute every increase to data
centers.
The California Read
Counts differ. The direction does not.
NAR's dataset counted 112 California facilities, including 75 in Santa
Clara County. The California Energy Commission now reports more than
200 active centers statewide. The difference reflects timing and what
each source defines and tracks, which is another reason facility
counts should be read with care.
The Takeaway
Follow the capital, then follow the power.
The spending is enormous because the project is much larger than its
building. The benefits are most visible in investment, tax revenue,
construction, land, and commercial demand. The concerns gather around
power, water, emissions, noise, and nearby residential uses.
NAR's data supports both sides of that ledger. The commercial signal
is broadly positive; the residential signal is mixed. As Lawrence Yun,
chief economist of the National Association of REALTORS, summarized
it, "There is no single data center effect."
Source note: this page is original commentary based on the National
Association of REALTORS 2026 Data Center Impact Report, HousingWire's
September 9, 2026 coverage, PwC's 2026 Global Data Centre Outlook,
Lawrence Berkeley National Laboratory, the California Energy Commission,
the Little Hoover Commission, and the U.S. Department of Energy. NAR's
member survey received 2,357 responses,
including 885 from markets with a facility present or in development;
its reported 95% confidence interval is +/-2.0 percentage points.
County-level findings show association, not causation. Information and
figures are subject to errors and omissions; readers should independently
review and verify the data and all project-specific information. Hero
image: Equinix SV12x in San Jose, California, via the Equinix newsroom.